Kristian Frost Pedersen

Chief Financial Officer

Kristian joined eflow in 2025 and leads our finance and administration teams. He brings a wealth of experience in scaling founder-led, VC-backed SaaS businesses sustainably across international markets.

Over the course of his career, Kristian has led multiple companies and finance teams through exits, capital raises, global expansion, rapid growth, and operational transformations - frequently balancing both strategic vision and hands-on execution.

Originally from Denmark, Kristian started his career at PwC before joining a series of high growth tech firms, including BullGuard, Headspring, Zappar, Klaus and Switchee.